I got a BIG secret to share with you today…
So, these last few days I’ve been away from the clinic at a health care “summit” in the USA – which is basically a meeting of some of the worlds leading health care professionals.
We meet every three months.
And every time we do, we get to discuss something BIG that is going on in society that is NEGATIVELY affecting the health of the people in it.
And this time round, we spoke about something called:
“Instant gratification”
Which, is basically, where people *put off* their long term goals in exchange for INSTANT pleasure.
And we concluded that this IS currently THE biggest “illness” that people in society are suffering from.
After all…
How can any person protect their knee or lower back joints if they’re a few stone over weight and always unable to resist that EXTRA chocolate bar or pizza, despite knowing, and really believing, that long term BETTER health IS something that they really crave?
Other examples of instant gratification…
“Painkillers!”
Everyone knows that they’re NOT good for us in the long term, but how many people turn to them to “cure” something like back pain or knee pain, even migraines?
…When secretly they KNOW they would be better off investing time (an money) into something like a Pilates class, Yoga, or going to see a great Physio!
And here’s the real problem with “instant gratification”:
We ALL know that exercising regularly and eating more vegetables will help us be healthier (even if we don’t live to be 100).
But, because it’s very hard to hold to a vivid image of our future health in our minds eye, we can’t keep from reaching for the Galaxy chocolate bars while Coronation Street is on, the doughnuts after a coffee, or even asking for the “quick fix” painkiller option from the ‘doc!
Now, grab a pen Paul…
Because I’m about to share with you the REAL secret to better health…
…Which is this:
“Our ability to make smart choices and over come our own “self-destructive” behaviours.”
Over the next few decades don’t be surprised to see if real improvements in life expectancy (and quality of life) are LESS driven by medical advances and MORE by improved decision making.
An example of good decision making – for an “over weight movie or TV lover”, the key might be to enjoy watching a film while walking on the treadmill.
Sound simple?
It really is!
And as with most things health related, the simplest answers are usually the best 😉
Something to think about as we head into the winter and our health habits begin to change – and rarely for the better.
Talk soon,
Paul 😉
P.S If you’re the type of person who really does value your long term health and wants a better quality of life…
Then please take a look at this new club which I’d love you to join:
<< Paul Gough’s Better Health Club >>
It’s a sustained and long term solution to things like back, neck and knee pain (perfect for people ages 50+) who want to keep active and healthy without bothering the GP or taking painkillers.
Being a member of our Better Health Club grants you almost unlimited access to our best specialists and techniques such as massage and acupuncture, meaning you can live with less aches and pains in your life, spend more time being active and less time worrying about the future of your health.
Tip:
Registration for the club opens in December and at the time of writing, more than 5000 people have expressed an interested in jointing the “club”.
Problem is, we only have room for 20 when we first open up.
If you want to know more about it, please click here:
<< Paul Gough’s Better Health Club >>
You might know Paul as an expert Columnist who writes weekly health articles for TWO of the North East's biggest daily Newspapers, The Northern Echo And The Hartlepool Mail, he is a regular Speaker at Industry Seminars around the globe and a Radio Personality, often heard on the BBC. Paul has been an expert guest on dozens of Radio shows and regularly interviewed in newspapers, magazines and trade journals all over the world, including the Guardian.
Paul’s background included working extensively in the Premier League with a Top Professional Football Team, and since quitting his job in Professional Football in 2007, his Physio Practice has become the fastest growing in the UK and biggest in the North East. So successful, that companies like BUPA, ASDA, The Vela Group And Coast & Country, repeatedly retain his Physio company's services to keep healthy their own staff and workforce. Paul Gough Physio Rooms is now a large multi-physio, multi clinic speciality practice in Darlington, Durham, Guisborough and Hartlepool.
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